![]() The sixth edition has been substantially revised to go beyond the scientific approach and gives students a comprehensive introduction to what constitutes good research. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research.
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